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What's in a name
StickyJam is built around “Sticky” content and resources,
where musicians and enthusiast of all levels and interest can come and find
other like-minded and capable musicians to “Jam.”
In the Context of New Product Development
We believe customers will "stick" with companies
who provide products and services that truly match or exceed the customer's
fundamental requirements and expectations. Thus the product or service is said
to be "sticky."
To create "sticky" products, companies must open a
natural and free flowing dialogue, and "jam" in the musical sense,
with customers, listen to what they really need and co-create solutions to
build long-term relationships.
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